Xbox Reportedly Still Plans to Drop Xbox Live Gold in the Future, Says Jeff Grubb

Microsoft previously this year dropped the Xbox Live Gold requirement for free-to-play games on Xbox consoles..
VentureBeat press reporter Jeff Grubb throughout his GrubbSnax program on Giant Bomb this week once again claimed Microsoft plans to drop Xbox Live Gold completely sometime in the future as soon as Xbox Game Pass reaches a particular milestone of customers..
” In the past, I have actually stated Xbox Live Gold is going to disappear, and when I started saying that it was when Xbox Live Gold was still required for free-to-play games,” said Grubb via VideoGamesChronicle.
” And I knew for a reality that they were going to make a modification before Halo Infinite, and I thought a minimum of it would be dropped for free-to-play games since they weren’t going to charge people to play Halo on Xbox when they weren’t charging you to play it on PC or whatever.

” Then they chose to raise the rate and it looked odd? Why would they do that if they were going to get rid of Xbox Live Gold? I simply wanted to restate, Xbox Live Gold is still on a board somewhere saying ‘this is going to disappear eventually.’ Whether they’re actively talking about it right now, I do not understand, however they still have it on a roadmap saying ‘Xbox Live Gold will be dropped eventually in the future.'”.
“[Dropping Gold] may take years, due to the fact that the focus today still very much is getting Game Pass into a very healthy position, he added. “It’s okay today, however […] prior to E3 things were beginning to kind of slow down and I believe there were possibly some people at Microsoft getting a bit antsy about it because they’re like, ‘we do need this thing to grow,’ the problem is they were waiting on huge games to come to the service.
” It appears that E3 truly helped Game Pass strike its stride where people can now look into the future and state: ‘If I get it now I’m going to have all these games, however then there’s going to be this and this and this right in the instant future, and then these big things on the horizon.’.
” So Microsoft’s simply sort of [keeping their] heads down on getting user acquisition, which indicates ‘Xbox Live will go away but we need to get to a specific limit with Game Pass before we can make that choice and disconnect that profits source since we have enough originating from something else.'”.

Grubb thinks when Xbox Game Pass hits 30 million subscribers Microsoft will reassess their plans with Xbox Live Gold, however they likely won’t drop it entirely up until Game Pass hits 40 to 50 million active customers..
” I heard [it was] between 19 million and 23 million before E3, however they’re at least approaching 23 million,” stated Grubb. “And as we get close to Halo I bet they easily hit 23-25 million by the end of this year, and when they’re at 30 million they’ll most likely reassess what they’re finishing with Xbox Live Gold.
“[It] most likely still will not disappear till it’s most likely better to something like 40-50 million active users for Game Pass, however all that things seems within their grasp right now as long as they keep up the marketing side and promotional side in addition to all these games that are getting revealed.
” We’ll see how it opts for Halo. If Halo is a big lightning rod for adoption for Game Pass then they’ll understand: ‘Oh, and when Starfield comes that’s going to be our next major lightning arrester, and whatever in between is going to be sort of connective tissue.’.
” And as we get these huge games coming out on a much faster cadence– and by 2023 they must be striking a quite quickly cadence in terms of launching games– Game Pass need to at that point really hit its stride and they need to be well on their way to getting rid of Xbox Live Gold. However the point is, in the meantime, Xbox Live Gold is still staying, but it’s still on the roadmap to disappear for great.”.

After years of supporting the site, he was brought on in 2010 as a junior analyst, working his method up to lead expert in2012 Full Short Article – xbox-reportedly-still-plans-to-drop-xbox-live-gold-in-the-future-says-jeff-grubb/
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