Ubisoft states it’s doubling down on free-to-play

Ubisoft is continuously changing its business design. Sometimes we’ll get a huge AAA video game that feels complete.
In 2021, the most current monetary outcomes are leading them down the course that numerous publishers have actually already ventured down: free-to-play. Speaking on a revenues call for Ubisoft’s Quarter 3 financial results (as reported by IGN), CFO Frederick Duguet notes that they will “stay with” a strategy of “either three or four AAA video games” in a year (for the fiscal 2022 period), something he calls a “normal template.”
Beyond that, they desire to “gradually, continuously” move to a brand-new design, which has “strong releases from AAA,” as well as a “program of new releases with free-to-play and other premium experiences.” It’s an extremely judicious way of saying that Ubisoft might continue to inject freemium models in more video games.
As the CFO mentions, mobile is around 9%of Ubisoft’s company, however they likely view these as rookie numbers that require to be pumped up. As he puts it: “In financial 2022, we will continue our advancement from a AAA release-centric design towards a model where AAA stands together with new premium and free-to-play ingenious experiences across platforms. These varied experiences will feed on each other through complementary gameplay and service designs.”
Ruh roh Shaggy!
Ubisoft Moving Far From Dependence on AAA Releases[IGN]

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