EA Gets Glu Mobile for $2.4 Billion

Electronic Arts revealed it is obtaining mobile video gaming publisher, Glu Mobile, in a deal worth $2.4 billion. The acquisition is anticipated to close in Q2 2021, which ends June 30, 2021..
Glu Mobile is known for numerous mobile games. The list of games consists of Kim Kardashian: Hollywood, Tap Sports Baseball, Dine Dash Adventures, Disney Sorcerer’s Arena, and more..
” Our acquisition of Glu combines incredible groups and deeply-engaging items to produce a mobile video games leader with proven know-how throughout lots of fast-growing categories,” EA CEO Andrew Wilson said. “Mobile continues to grow as the biggest gaming platform on the planet, and with the addition of Glu’s games and talent, we’re doubling the size of our mobile company.”.
Glu Mobile CEO Nick Early added, “This deal is the culmination of the remarkable work of the Glu group to provide world-class interactive experiences for our gamers, while driving company momentum that has actually caused strong financial and functional outcomes. It represents an excellent outcome for all of our stockholders and other key constituents,” stated Earl. “As part of Electronic Arts, we will continue taking advantage of the chances ahead in the expanding mobile gaming market.”.
This is the 2nd recent acquisition for EA. EA previously revealed it has gotten racing designer Codemasters for $1.2 billion..

EA said the tactical rationale for the acquisition consists of:.

Producing a Leading Mobile Portfolio Throughout Key Genres. The complementary nature of Electronic Arts and Glu’s effective products will develop a portfolio that covers a lot of the biggest and most popular genres of mobile video games, including sports, RPG, lifestyle, casual, and mid-core video games. The combined company will have a demographically varied audience, with considerable chances for franchise and market growth.
Both Electronic Arts and Glu have shown success developing mobile live service video games that deeply engage big communities over lots of years and provide strong recurring earnings. Glu’s knowledge in building and monetizing sports and casual mobile games, combined with Electronic Arts’ industry-leading IP in sports and beyond, will speed up the development of amazing brand-new experiences for broad audiences.
Experienced Innovative Leadership & Boosted Team Capabilities. Glu brings a talented team consisting of more than 500 mobile video game designers (and nearly 800 total employees), adding significant scale to Electronic Arts’ mobile-focused company. Glu’s creative leaders are developed and popular to Electronic Arts, with comparable concentrate on developing highly effective mobile video games with durability. The mix of tested mobile management, deeply skilled teams, genre expertise, long-running franchises and IP, and technology across the two organizations will be a catalyst to delivering brand-new experiences and further growth.
Speeding up Growth. The mix of Electronic Arts and Glu will be a mobile growth engine. With strong, repeating profits across a leading portfolio of live services, strength in crucial mobile categories, a deep roster of owned and licensed IP, access to a massive and growing gamer network, and ability to reach into brand-new areas and markets, the acquisition will be instantly accretive to EA’s total net reservations and is expected to grow underlying success start in its first year.

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